#WATCH THE BLAIR WITCH PROJECT 2016 123MOVIE MOVIE#
The website was used to generate a hype and buzz around the movie, the main intention was not to sell the movie to the audience.
The site like the movie was very low budget and had the effect that it had been put together by students.
It also had other information such as interviews with family members of the film makers, pictures of the film makers abandoned car and photos of the police search. The website outlined the story of the legend of the Blair Witch and outlined biographies of the missing film makers.
The website was the main component of the marketing campaign and all other platforms drove audiences back to the website. The campaign was started with a basic website ,by the film company Haxan Films in 1998, a year before the film was released. He claims that a ghost of an old woman appeared to him in the woods near his house and that he done it for her. Parr’s house in the woods was lifted and the bodies of the seven missing children were found underneath. In May 1941 a man named Rustin Parr who lived on a hill in the woods walked into the market place in Burkstville claiming ‘I’ve finally finished’. From then over the years of 1824 to 1941 a total of seven children had went missing without a trace. The town of Blair was abandoned until 1824 and renamed Burkitsville. The townspeople found that she was luring children into her house to draw blood from them so in 1786 they cast her into forest as punishment for being a Witch. It was recorded on the website and dated back to 1785, when an old Irish woman immigrated to the town of Blair from Ireland. The legend of the Blair witch was set out by the film makers. This factor made the movie more realistic and scary. The actors being left in the dark as to a lot of the scenes and the amount of truth in the legend of the Blair Witch this was to keep the reactions on camera as unrehearsed as possible. The actors were only given a broad framework and had to improvise most of the scenes. It is not until a year later their footage is found and used to make the movie. The three student film makers interview the locals of the town before taking off into the BlackHills with their recording equipment and are never seen again. The students are investigating the legend of a Witch known as the Blair Witch in a town called Burkittsville, Maryland for a college project. The Blair Witch project is based on three student film makers. (J.Armitage, 2014) The theme of the campaign was a low quality and low budget the same as the movie and all marketing tools incorporated this theme. The campaign played on the concept of ‘was it real or not’ so that people would have to go see it. It was all used to achieve interest in the speculation of the story so as to increase talk about the movie. Every marketing tool used for this campaign was used to stir confusion with the public. The main objective of this marketing campaign was to establish uncertainty among the public. Guerrilla marketing is a low budget unconventional marketing tactic and The Blair Witch project is one of the best examples of this. It used the then unconventional median of the web to create conversation and awareness of The Blair Witch movie. The Blair Witch project used guerrilla marketing. It was before Facebook, YouTube and Twitter even existed. This online campaign took place before the internet was something most of the world went to on a daily basis. The campaign was released in 1999 when surfing the web was very new to many consumers. The Blair witch campaign was based on a low budget movie of the same name. This essay will look at the most renowned digital campaign in the history of online, The Blair witch Project.
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